The Nuance Group operations have once again been recognised for their excellence at the 2009 DFNI Product Awards announced in the December issue of travel retail publication Duty Free News International, winning in five categories and being short listed for another three.

Nuance-Watson (Singapore) and brand partner SK-II bagged the award for “Best New Marketing Campaign” in the beauty category  for promoting the SK-II Skin Signature Series. “The statistics speak volumes for this category winner,” the jury’s appraisal said. “The six-week event that marked the worldwide travel-retail exclusive launch … generated nearly $1m in sales earlier this year. Nuance-Watson (Singapore) introduced the Skin Signature Series with the brand’s Facial Treatment Essence in all its stores at Singapore Changi Airport in June, with strong displays and in-store communication.”

For more information on the other award categories, please visit http://www.thenuancegroup.com/media/mediareleases/press/main.asp?pressID=558.

 

This holiday season, Nuance-Watson (Singapore) and Estée Lauder are presenting a very special service for customers at Perfumes & Cosmetics stores. Until December 28, personalised gift bags with gift tags will accompany Estée Lauder purchases over S$150 and, in an exclusive service available only at Changi,  customers will be able to have selected products engraved.

Specially-printed personalised gift bags with gift-tags have been printed for customers to complete their Christmas shopping at the airport. These gift bags are given to customers who spend S$150 or more on Estée Lauder products. In addition, customers whose purchases include selected lipsticks, powder compacts and palettes can also have them engraved. This is the first time Nuance-Watson (Singapore) has teamed up with a vendor to come up with services to match similar ones available in domestic market stores for the holiday season.

Ms Chillie Por, Category Manager for Perfumes & Cosmetics, said: “The idea to provide a gifting service is not new, commonly seen at downtown stores. However, it is a different story for the travel retail environment with the LAG (Liquids, Aerosols, Gels) restrictions in place. By providing the pre-folded gift bags, we have found a way to comply with travel restrictions while at the same time providing our customers with a convenient way to do their Christmas shopping with us. They can simply put their gifts in the gift bags when they arrive at their destination.”

There is a dedicated Estée Lauder event space right at the entrance to the Perfumes & Cosmetics store at Changi Airport Terminal 3. The installation will stock Estée Lauder holiday gift packs, best sellers and latest products to enhance the festive shopping experience for travellers. Estée Lauder beauty assistants are on–hand to help customers with their gift selection. The area is decorated in gold and red in line with the holiday theme with an additional counter to cater for the gifting and engraving services. Customers can simply pick up their gifts and gift-wrap materials and board their plane.