First airport in Asia-Pacific to launch, Aire Loco is an innovative fragrance concept that blends splendour, craziness and luxury. It is inspired by the woman with unmentionable secrets. Aire Loco is an attitude. It is a provocative fragrance that moves with a hint of savage.

Fresh and sprinkled with floral scent at first, it blends with the magnificence of flowers in the body of the fragrance and the exuberance of exotic flavours in its depths. The fragrance is floral, airy and transparent. For the woman who is fun, stunning and unforgettable, this fragrance is perfect for everyday wear.

Loewe Aire Loco is now available at all Perfumes & Cosmetics stores at Singapore Changi Airport Terminal 1, 2 and 3.

Available in 2 sizes, it retails at:
- EDT 50ml S$102
- EDT 100ml S$135

Nuance-Watson (Singapore)  takes pride in constantly introducing new brands to its portfolio. One particular success story is the rare French luxury perfume brand Rancé, exclusively available at Perfumes & Cosmetics  both in the entire Singapore market as well as in Asian travel retail. Since its introduction in 2008, the rare brand has met with enthusiastic customer response and performed above all expectations.

Rancé is a luxury French perfume brand with over 200 years of tradition and innovation. The history of Rancé goes back to the beginning of the 1600s when the family perfumed gloves for the French aristocracy in Grasse, France. François Rancé founded his perfume house in 1795, became Napoleon’s favourite perfumer and was soon recognized as one of the world’s most famous perfumers of his time. Faithful to its founder’s principles to constantly come up with creative innovations with focus on continued research, Rancé uses only the highest quality natural ingredients to produce extracts, distilled flower waters, cologne waters, perfumed creams, soaps and aromatherapy products.

Nuance-Watson (Singapore) first introduced the brand, exclusive both to Asian travel retail as well as to the Singapore market, in September 2008. Since then, the rare brand has shown a highly encouraging sales performance which by far exceeded expectations.

Asked to explain the reason behind this success story, Jorge Rodriguez, Category Manager, Nuance-Watson (Singapore), says: “We are always looking for new brands and concepts to enrich our brand portfolio and to enhance the shopping experience for our customers. This includes leaving the beaten tracks and searching for truly exclusive scents which simply cannot be found just anywhere.”

“Rancé fragrances are sophisticated but not overwhelming, making them particularly attractive for Asian customers,” Rodriguez goes on to add. “The good sales performance attests to the fact that our customers appreciate not only the mainstream fragrance brands but have an eye for niche ones as well. We first introduced Rancé in only in Terminal 2, where it has performed extraordinarily well. We have since expanded its presence to Terminals 1 and 3 as well and look forward to continuing this success story.”

Rancé International Development Director Patrick Pace explains: “More and more costumers are fed up with only being presented the choice of ‘me too’ perfumes which can be found anywhere at any kind of price. This trend can be witnessed in the domestic market, but also in travel retail. Nuance has been the very first duty free operator to address the issue of developing the concept of rare brands and above all to act accordingly by daring to dedicate space for rare scents with the appropriate signage for customers and the relevant brand concept training for staff.”

Amongst the extensive line of Rancé fragrances available at Perfumes & Cosmetics, Le Vainqueur and Joséphine from the imperial collection have been the best received. Francois Rancé dedicated these exquisite imperial fragrances to Napoleon Bonaparte in 1805 and his great love Joséphine. Le Vainqueur draws its inspiration from the Mediterranean atmospheres and is fresh, flowery and amber-scented. The name and prestige of this fragrance have been revived as an alluring creation made of exquisite ingredients. Joséphine reflects the intensity of spring flowers, the joyful, sensuous, exotic notes and the penetrating and lavish combination of fruits and wood, creating a fresh, harmonious flowery fragrance.

Le Vainqueur EDP 50ml is priced at S$125; 100ml at S$175 while Joséphine EDP 50ml is priced at S$138; 100ml at S$195.

Be the first to get your hands on the latest travel-retail exclusive fragrance from the house of Givenchy! 

Dance with Givenchy is the new fragrance for women.  Inspired by dance, freshness and elegance, the fragrance combines Jasmine and Ylang-ylang accord swirling with grace and voluptuousness. Apple and mandarin orange top notes impart a revitalising energy balanced by orange blossom, a source of harmony. Vanilla helps to soften its woody and musky base notes.

The bottle plays transparently with light, and its multiple facets create lively reflections that swirl around her. 4G logo can be found in the front part of the flacon, printed in black, while its black outer carton features a metallic pink print.

Dance with Givenchy is only available at Perfumes & Cosmetics, Changi Airport.  Retailing at S$74 for 50ml EDT and S$133 for 50ml EDT duo pack, get yours the next time you fly out of Changi!